Football Focus Asia was set up in 2006 in Kuala Lumpur with the aim of providing a comprehensive range of innovative Football based Marketing solutions for our clients. We are the Sports Marketing and Events company behind the EPL Football Cup, which debuted in Kuala Lumpur in December 2008. Constantly we are bringing EPL Football Legends from Manchester United, Liverpool, Arsenal and Chelsea to Malaysia; star players such as John Barnes, Robbie Fowler, Ian Rush, Bryan Robson, Franck Lebouef, Ray Parlour and Andy Cole. This event is being held in front of thousands of spectators.
Because of the popularity of the EPL Football Cup, the event is a great opportunity for sponsorship deals and many Asian companies have already benefited. We are also involved in sponsorships with clubs in the English Premier League, so apart from South East Asia we offer worldwide through the global following of the biggest clubs in the Premier League.
We are also responsible for bringing the ‘Goalstriker’ machine to Asia, which has been situated in most of the large malls in KL and around Malaysia.
Licensing and Image Rights for Football stars is also one of our activities and we have recently signed an Asia wide Licensing deal with Procter and Gamble, for their Gillette and Head & Shoulders brands, using Steven Gerrard, Rio Ferdinand and Joe Cole. We are looking forward to continuing our expansion around the Southeast Asian region over the coming years.
In December 2007 we kicked off our ‘Stadium’ football experience viewing concept at Sunway Lagoon Amphitheatre, watched by over 5,000 football fans, bringing together football legends, inflatables, dancers and Goalstriker along with a fantastic Stadium atmosphere, to create what we feel is the best viewing party experience that Malaysia has seen.
At Football Focus we know football – and if your company wants to tie in with the World’s favourite game in Asia, we can find the best way for you to get involved.