Licensing & Endorsements

Numerous clients have come to Football Focus looking for advice on certain campaigns they are running or ways in which to work with some of the world’s top players. Football Focus helps companies to work in football imagery utilising the rights they may have or supplementing with rights that can be acquired, to achieve their business and brand goals. Football Focus are working at the forefront in Asia in Licensing and Endorsement image rights.

Gillette

Gillette were looking to do football promotion that would regionally benefit a number of
countries. Football Focus advised and secured the services of three new ambassadors in Steven Gerrard, Joe Cole and Rio Ferdinand for the territories of Malaysia, Indonesia, Singapore, Thailand and Vietnam. All these markets are huge football markets and Football Focus worked with Gillette in securing not only the players but also appearances to launch the campaign with Football Legends in each market. Legends utilised were Bryan Robson, Viv Anderson, Ian Rush, Andrei Kanchelskis and John Barnes.

The campaign was a huge success with winners being given a one week stay at West Ham’s renowned Academy of Football, as well as trips to watch EPL matches. Gillette utilised the players imagery and the popularity of the Legends on ground to create a well run and well supported campaign.

DiGi
Digi wanted World Cup Football imagery for their Bola! Bola! Bola! Campaign in 2010 and as such Football Focus cleared image rights for them for a number of top players. This was in conjunction of a wider campaign and gave football fans the chance to collect a limited edition sticker set.  The World Cup and Euro Championships are among the most watched/followed sporting competitions in the world.  Product association to these competitions directly can be extremely costly Football Focus offer more cost effective alternatives.

DiGi have been a long standing client of Football Focus working together with us for all recent World Cups and Euro Championships.  

  

Kellogg’s

Looking at the World Cup Kellogg’s wanted to have some premiums for their campaign revolving around training kids. Football Focus cleared image rights for collectible badges that were offered as premiums and managed the campaign and making sure all went smoothly.

Football Focus have also worked with Maxis, Hotlink, Extra Joss, Mr Potato Crisps and Jacker Crisps to name but a few.